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Health marketing is not a term that is meant to exclude other foundational disciplines.
My health zone. Instead health marketing incorporates the. In the preface to marketing social change andreasen defines social marketing as the application of proven concepts and techniques drawn from the commercial sector to promote changes in diverse. Health marketing is defined as creating communication and delivering health information and interventions using customer centered and science based strategies to protect and promote the health of diverse populations.
However most marketing on social media is oriented towards promoting a product or service. Social marketing applies commercial marketing strategies to promote public health. Social marketing is effective on a population level and healthcare providers can contribute to its effectiveness.
Marketing is the process by which products are used to meet human or social needs. The answer is complex because health marketing draws from many other disciplines such as health communication social marketing and health promotion. Sometimes social media will be used to spread and generate buzz around social marketing campaigns.
Social marketing is a widely used and effective approach to changing behavior largely through promoting the use of healthy products and services. In this chapter the theoretical considerations and practical steps for planning implementing and evaluating the interventions based on the social marketing approach will. This course will help you understand the key principles of social marketing clarify misunderstandings outline under which circumstances it is best used and how social marketing when employed effectively can improve health outcomes.
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